Beef

Australian beef is great because it’s produced under some of the highest standards in the world.

Cattle are raised in clean, open environments with strong animal welfare practices, which contributes to both quality and sustainability.

Australia’s strict food safety and traceability systems mean beef can be tracked from paddock to plate, giving consumers confidence in what they’re eating.

The natural grazing conditions and careful breeding result in beef that’s consistently tender, flavourful, and nutritious.

On top of that, Australian producers are leaders in sustainable farming, working to reduce environmental impact while maintaining exceptional quality—making Australian beef trusted and enjoyed worldwide.

Australian farmers play a hands-on role in making Australian beef great at every stage of production.

They carefully breed cattle for strength, health, and meat quality, selecting genetics that suit Australia’s climate and landscapes. Farmers raise their cattle in wide, open paddocks, ensuring animals have access to clean water, good nutrition, and low-stress living conditions, which supports animal welfare and better beef quality.

Many farmers also manage pastures responsibly, rotating grazing and caring for soil and water to keep the land productive for future generations. 

Through dedication, knowledge, and sustainable practices, Australian farmers consistently produce beef that’s safe, nutritious, and trusted around the world.